´╗┐CIBC's program manager, Daniela DiPietro explains the interview question:
What is your 30-second commercial?
The reason why I like this question is because everyone has a story but very few can answer it well. It is about how they structure and tell it. It really sets apart those candidates who have confidence, self-awareness, and can show why they are a fit for the role they are applying for.
It forces a candidate to think on the spot and can throw them off-guard because there is no right or wrong answer.
People who do this well, who highlight their strengths, (what they are really good at), and show how those strengths are transferrable to the role, demonstrate why they made the choices they made, and how that has helped them grow and achieve their goals.
When creating your commercial, the main thing to remember is that you need to communicate your main message clearly, quickly, on the spot, and under pressure to someone who doesn't know you.
Personal brand tips
In the roles that I recruit for, selling your personal brand is crucial to building your credibility. Thinking on your feet, structuring your response, and keeping the audience engaged are key attributes for success.